Love Radius

JPMBB (Je Porte Mon Bébé in French, meaning both I carry my baby and I wear my baby) it has been rebranded as Love Radius. It is an independent French company based in Provence and created in 2007. Since its creation it has specialised in physiological baby carriers.

Its entire range has been recognised by the International Hip Dysplasia Institute (IHDI) as being healthy products that respect the baby’s hips. The parent-child bond is at the heart of JPMBB’s philosophy. Carrying or wearing your baby, along with everything else you do as a parent, helps develop this close relationship.

It helps parents listen and understand themselves and their baby, and contributes to building their confidence. The JPMBB range is made up of wraps (Originale, Basic and no-tie) and the pre-shaped PhysioCarrier and Hoodiecarriers.